• EU officials are discussing ways to make AI tools more transparent, such as labeling generative AI tools that might create disinformation.
• Vera Jourova, the European Commission’s vice president for values and transparency, said companies deploying generative AI should place labels on their content.
• Twitter has withdrawn from the EU’s Code of Practice on Disinformation, and will be subject to increased scrutiny from regulators.

EU Calls For Labeling Generative AI Content

European Commission Vice President Vera Jourova has called for companies utilizing generative artificial intelligence (AI) tools with potential to spread disinformation to label their content publicly. This comes as the EU prepares its Artificial Intelligence Act guidelines for public use of AI in the next two to three years.

EU Code Of Practice On Disinformation

In 2018, the EU created its “Code of Practice on Disinformation” which acts as both an agreement and a tool for players in the tech industry on self-regulatory standards to combat disinformation. Google, Microsoft and Meta Platforms have all signed onto this code with new safeguards expected by July 2021. However, Twitter recently withdrew from this code of practice, leaving it open to increased scrutiny from regulators.

Safeguard Measures For Generative AI Tools

Jourova discussed additional measures that would make artificial intelligence (AI) tools more transparent to the public such as OpenAI’s ChatGPT. She urged signatories who have services with a potential to disseminate AI generated disinformation should put in place technology that can recognize such content and clearly label it users.

Voluntary Code Of Conduct For Generative AI Developers

The vice president also highlighted companies that integrate generative AI into their services — such as Microsoft’s Bing Chat and Google’s Bard — should create “safeguards” to prevent malicious actors from utilizing them for disinformation purposes.European officials have urged companies to create a voluntary code of conduct for generative AI developers until official laws take effect in a few years’ time.

Increased Scrutiny From Regulators On Twitter

Withdrawing from the code of practice has led Twitter being exposed under increased scrutiny from regulators according to Jourova: “By leaving the Code, Twitter has attracted a lot of attention, and its actions and compliance with EU law will be scrutinized vigorously and urgently.”